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Search for: [Subject and Keywords = social media] OR [Subject and Keywords = word of mouth] OR [Subject and Keywords = emotional appeal] OR [Subject and Keywords = rational appeal] OR [Subject and Keywords = propensity to buy] OR [Title = The impact of social media peer communication on customer behaviour – evidence from Romania] OR [Creator = Anastasiei, Bogdan] OR [Creator = Dospinescu, Nicoleta] OR [Creator = Dospinescu, Octavian]

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